We’ve created the logo for Hilltop Children’s House. A little description of our thinking.
First, we wanted simple. Just the three initials is about as simple as it gets, and the shape of the capital H allows for a clean visual by overlaying the inner uprights. Overlaying and slightly intertwining the C (slightly larger and in a separate, slightly more bold, color) emphasizes that the children are the dominating reason for what we do here.
Second, we wanted clean, bright, and sophisticated. Many Montessori programs we looked at had logos made to look, well, childish. That’s fine for their purposes, I suppose, but if the Montessori method is, essentially, about treating children as intelligent persons moving toward healthy adulthood with an innate sense of respect, beauty, shape, and proportion, we do not want our logo to undermine that notion. So the font face is bold and elegant, but not too heavy.
Also, the colors: a bright lime green and bright royal blue on a white background. These colors inspire hope, joy, growth, openness, confidence, and cleanliness.
This logo is meant to grab attention and please the eye, and to inspire maturity and seriousness.
Without further ado, here ’tis: